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The Psychology of Advertising - How It Works Without Our Conscious Awareness

Apr 14, 2017

Most people have a sense that advertising must influence them in some way, but it’s hard to put a finger on what happens or how it works. This is because advertising is designed to influence us without our conscious awareness. Douglas Gentile, PhD, professor of developmental psychology at Iowa State University, will reveal several of the secrets that advertisers don't want you to know, at the Monday, April 24, Grinnell Regional Medical Center Senior Education program.

Gentile is an award-winning research scientist, educator, and author. His experience includes over 30 years of conducting research with children and adults. He is the editor of the book Media Violence and Children, and co-author of the book Violent Video Game Effects on Children and Adolescents: Theory, Research, and Public Policy. He has authored over 100 scientific journal articles, including studies on the positive and negative effects of video games on children in several countries, the validity of the American media ratings, how screen time contributes to youth obesity, and what is being called video game and Internet “addiction.”

The Senior Education program is held each Monday at 10 a.m. in the Drake Community Library, with refreshments beginning at 9:30 a.m. This program is free and open to the public.

Parking is available at the Drake Community Library, along Park Street, and in the First Presbyterian Church parking lot. Construction will begin April 17 on Fifth Avenue that will restrict parking on the north side of the library. Seniors needing transportation or special accommodations may call GRMC’s communications and development office at 641-236-2590 by the Thursday before the program.